A logo someone made in an hour
Cheap up front, expensive later
It doesn't print well, it doesn't scale, there's no source file, and it quietly tells every customer that this business does things on the cheap.
Branding, logo & graphic design
Look like the business you actually are.
A logo is where it starts, not where it ends. We build complete brand identities — the mark, the colours, the type, the packaging, the posts — so every single thing a customer sees says the same confident thing about you.
3–4Logo concepts
FullBrand guidelines
AllSource files yours
The reality
Great businesses lose to better-looking ones.
Nothing matches anything else
Customers notice inconsistency even when they can't name it
The board outside is one blue, the Instagram posts are another, the brochure uses a third font and the bill book looks like a different company entirely.
Every new designer starts over
You pay again and again for work that should have been decided once
Without guidelines and source files, every printer, intern and freelancer reinvents your brand from scratch.
Customers can't judge your quality before they buy. So they judge the only thing they can see — how you present yourself.
Our approach
Decide it once. Use it everywhere.
We don't hand over a logo file and disappear. We build a system — and the guidelines that keep it intact long after we're done.
Discover
Who you serve, what you stand for, who you're up against and what you want people to feel. One honest conversation beats ten mood boards.
Design
Three to four distinct logo directions, not four versions of the same idea. You pick one, we refine it, then build the full identity around it.
Deliver
Every file in every format, a written brand guideline document, and the day-one collateral you actually need — cards, boards, posts, packaging.
What we design
From the logo to the last visiting card.
Take the full identity, or just the piece you need right now. Both are fine.
Start here
Logo design & brand identity
A distinctive logo built to work everywhere — on a phone screen, a shop board, an embroidered shirt and a single-colour rubber stamp. Around it we build the full system: primary and secondary marks, colour palette with exact print and screen values, a typography scale, icon and pattern language, and a written guideline document. You receive every source file, and you own all of it outright.
Primary & secondary marksColour systemTypographyGuidelines PDFAll source files
Feed kit
Social media design
Post templates, carousel layouts, story frames, reel covers and highlight icons — built as a reusable kit so your feed looks designed rather than assembled. Available as a monthly retainer too.
On the shelf
Packaging & labels
Boxes, pouches, bottles, stickers and wrappers — designed to look right on a shelf and to survive the printer. Print-ready artwork with correct bleed, dielines and colour profiles.
Print & collateral
Visiting cards, letterheads, brochures, catalogues, menus, invoices, uniforms, hoardings and shop signage. The unglamorous pieces that quietly decide whether people take you seriously.
Already have a brand?
Rebrand & refresh
Tired, inconsistent, or no longer matching where the business has gone? We modernise it without throwing away the recognition you've spent years earning.
How it works
Four weeks from brief to brand book.
Typical timeline for a full identity. Single pieces move faster.
Week 1
Brand discovery
A structured session with you and whoever else makes decisions. We come out of it with a written brief you sign off on — so nobody is guessing what "premium but approachable" means three weeks later.
- Business & audience questionnaire
- Competitor visual audit
- Positioning & personality direction
- Written creative brief, approved by you
Discovery output
Brand personalityDefined
Target audienceMapped
Competitors reviewed5–8
Creative briefSigned off
Week 2
Concepts & direction
Three to four genuinely different logo routes, each presented in context — on a signboard, a phone screen, a package — not floating on a white slide. You choose one direction to take forward.
- 3–4 distinct logo concepts
- Shown in real-world mockups
- Colour and type directions
- Two rounds of refinement included
Concept round
Concepts presented3–4
Mockups per concept4+
Revision rounds2 included
Your decision1 direction
Weeks 3–4
System & handover
We build out the full identity around the chosen mark, produce the collateral you need on day one, and hand over everything — files, fonts, guidelines — in one organised folder that's yours forever.
- Complete identity system built
- Brand guidelines document
- Launch collateral designed
- All source files handed over
Final handover
Logo formatsSVG · PNG · AI · PDF
GuidelinesPDF document
CollateralPrint-ready
Ownership100% yours
4wksTypical timeline
4Logo concepts
2Revision rounds included
100%File ownership transferred
What you receive
Exactly what lands in your folder.
No vague deliverables. Here's the full list for a complete brand identity project.
The logo
- Primary logo, horizontal and stacked
- Secondary mark and favicon version
- Single-colour and reversed versions
- SVG, PNG, JPG, PDF and AI source files
- Minimum size and clear-space rules
The system
- Colour palette with HEX, RGB, CMYK and Pantone
- Typography scale for headings and body
- Icon and pattern language
- Photography and imagery direction
- Written brand guidelines PDF
The collateral
- Visiting card and letterhead
- Social media profile and post templates
- WhatsApp and email signature assets
- Signage or hoarding artwork
- Print-ready files with bleed and marks
Why Platynum
Design that has to work, not just win prizes.
01
We also make the content
Most design studios hand you a brand book and wish you luck. We're also the team shooting your videos and running your social media — so the identity we design is one we then have to live with every day.
02
Built for Indian printers
A design that looks beautiful on screen and breaks at the press is a failed design. We supply correct bleed, dielines, CMYK conversions and Pantone references, and we talk to your printer if needed.
03
You own everything
Full ownership of the final artwork transfers to you, source files included. No monthly licence on your own logo, no holding your files hostage if you go elsewhere later.
04
Written down, not assumed
Every project ends with guidelines in writing. Hand that one document to a new employee, a printer or another agency and your brand stays yours — consistent long after the project closes.
Ready to begin?
A brand worth remembering.
Tell us about your business and we'll come back with an honest view of what you need — a full identity, a refresh, or just the one piece that's holding you back.